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As our culture evolves, the demand grows for fresh interpretations and innovative narratives that inspire new ideas and solutions. Whether in the built environment, our institutions, physical or virtual experiences, or the arts: storytelling is at the heart of what shapes our culture, educating us about history and inspiring us dream of a better future world.
My professional life has been driven by a focused ambition to deliver story-driven experiences that push creative boundaries—whether through theatre, film, or immersive media. With a keen interest in psychology, sociology, music, dance and design, I approach every project with the goal of finding the emotional core and translating it into a visually compelling, visceral experience.
I have built ten years of experience in the theatrical and film industry spanning producing, production management, and creative direction. At the heart of my work is a fusion of creative storytelling, strategic vision, and production expertise, specialising in crafting and delivering compelling narratives that engage audiences across multiple platforms, whilst ensuring that every project balances artistic ambition with commercial viability.
I played a key role in launching The Turbine Theatre at Battersea Power Station, working closely with Artistic Director Paul Taylor-Mills in establishing the theatre and subsequently producing theatrical productions including Torch Song, High Fidelity the Musical, and The Cat in the Hat.At Bill Kenwright Ltd, I worked as Associate Producer on large-scale theatrical productions, including Cruel Intentions: The 90’s Musical (London 2024), Heathers the Musical (UK Tour & London 2023), Calendar Girls the Musical (UK Tour 2023), 12 Angry Men (UK Tour 2023 & 2024), and Sleuth (UK Tour 2024). My role encompassed creative development, casting, budgeting, project execution and production general management, ensuring each production’s artistic integrity while meeting commercial objectives.
Recipient of the 2023 Stage One Bursary Award, I founded StoryWorks in 2024, under which I have produced and directed a number film projects, delivering theatrical trailers (EPKs) for a number of musicals. The company is focused on creating new stories which capture the zeitgeist of the day, developing original works and building a diverse catalogue of intellectual property rights, including a number of high-profile Book, Film & TV-to-stage adaptations. Our first theatrical production, I Wish You Well: The Gwyneth Paltrow Ski-Trial Musical premiered at Edinburgh Fringe Festival in 2024 subsequently transferring to the Criterion Theatre in the West End.
Branding
Concept
George's Cafe
Creative Direction, Branding
Creative direction and branding for a new restaurant set within the iconic Castelo de São Jorge in Lisbon. Drawing inspiration from the mythical tale of Saint George and the Dragon, seamlessly blending history, myth, and contemporary Porteguese café culture.
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Co-Producer
Production Management
I Wish You Well - The Gwyneth Paltrow Ski Trial Musical
Co-Producer, Production Management & Web Design
Academy Award winner, bone-broth drinker and devastating downhill skier Gwyneth Paltrow has arrived in a snoozy Utah courtroom ready to defend her legacy. The musical tells the (mostly) true story of the campest celebrity trial in history: Gwyneth vs Terry. Packed full of iconic moments, the questions about Taylor Swift, and the now famous whisper of 'I Wish You Well' – this is a fast-paced parody that sounds as good as Gwyneth's candles smell.
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Associate Producer
Film Trailer Director & Producer
Cruel Intentions The Musical
Associate Producer for BKL & EPK Direction & Production
Associate Producer for the new Bill Kenwright LTD production of Cruel Intentions: The 90's Musical, now playing at The Other Palace (2023-24). Responsible for shepherding the project from inception to delivery and ongoing general management, including budgeting, casting, EPK (trailer) Producer & Director and marketing support.
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Production Management
Feature Film
White Colour Black
Unit Production Manager (Senegal)
Unit Production Manager on the feature film 'White Colour Black', shooting on location in Senegal. Responsible for location scouting, contracting, filming schedules, equipment procurement. The film premiered at the BFI Festival and is distributed by Piccadillo Pictures.
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Creative Producer
Founder
House of Salvador
Founder & Creative Director
Founder and Creative Director. Working with local and international architects, local residents and stakeholders in conceiving and preparing plans to reinstate the original grandeur of the most emblematic residential building in Salvador, capital of the state of Bahia, Brazil.
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Associate Producer
Theatre
High Fidelity
High Fidelity
Associate Producer and Production Manager for the UK Premier of 'High Fidelity' at the Turbine Theatre. Managing all aspects of technical and creative delivery throughout the project life-cycle, coordinating the procurement and management of all production-related equipment, staff and physical production. The production was delivered on budget and to rave reviews, with just one months lead time.
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Associate Producer
Theatre
The Cat in The Hat
Co-Producer & Production Management
Associate Producer for 'The Cat in The Hat' at the Turbine Theatre. This iconic children's story was brought to life on stage in London, subsequently touring the UK.
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Associate Producer
Film Trailer Director & Producer
Calendar Girls The Musical
Associate Producer for BKL & EPK Direction & Production
Associate Producer for the Bill Kenwright Ltd production of Calendar Girls the Musical - UK Tour 2023 & 2024. Production General Management and Production & Co-Direction of EPK Trailer.
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Web Design
Dear Breakfast
Website Design & Build
Website design & build for Dear Breakfast - a chain of four restaurants in Lisbon. Comprising CMS & E-commerce functionality.
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Associate Producer
For Bill Kenwright
Heathers The Musical
Associate Producer for BKL
Associate Producer for Bill Kenwright Ltd on Heathers UK & Ireland Tour 2023 and at The Other Palace (London) 2023. Production General Management.
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Software
Adobe: Illustrator, Indesign, Lightroom, Photoshop, Premier Pro
Microsoft: PP, Word, Excel
Apple: Numbers, Keynote, Pages, Final Cut Pro
Webflow, Asana, Smartsuite, Airtable
Benchpress: 90kg
50+
Happy clients world wide
Great projects and satisfied clients are always the main objective to me.